Newsletter Archives

• SPECIAL EDITION: Web Presence

  Posted on July 4, 2022 at 02:45 CDT by Will Fastie • Comment in the Forums

  

  ISSUE 19.27 • 2022-07-04

  EDITORIAL

  

  By Will Fastie

  Freedom!

  For our US-based readership, today is a celebration of freedom and liberty. To add our little bit to the festivities, we are “liberating” eight articles previously available only to Plus members. And for Plus members, you’ll now have this entire set in one, ad-free place.

  I’m talking about the “Web Presence” series I wrote for Woody in the second half of 2020. In the series, I tried to provide a comprehensive primer about living on the Web and especially about creating and maintaining your own website, whether for personal or business reasons. The series touches on domains, email, social networks, development, and more.

  Read the full story in our Plus Newsletter (19.27.0, 2022-07-04).
  This story also appears in our public Newsletter.

  Web Presence Branding, Domains, Ecommerce, Email, Newsletters, Web Development, Web presence

• Online presence: Currency, continuity, and commitment

  Posted on October 25, 2020 at 21:05 CDT by Will Fastie • Comment in the Forums

  Small-Business Websites

  By Will Fastie

  So your website is now up and open for business? That doesn’t mean you can just walk away.

  In previous installments of this series on small-business websites, I stressed the important basics of ensuring your site can be easily found. For example, in the September 21 article, “Web presence: Working with search engines,” I discussed understanding the Google search engine. What I didn’t mention was that search engines take into account a site’s age.

  In short, if your site isn’t considered current, its perceived value will drop, and it’ll fall lower in search-result lists.

  Read the full story in AskWoody Plus Newsletter 17.42.0 (2020-10-26).

  AskWoody Plus Newsletter, Small Business Computing AskWoody Plus Newsletter, Google searches, Web presence, Website content