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  • Google is declaring war on clickbait — but who’s winning?

    Posted on June 24, 2024 at 02:44 CDT by • Comment in the Forums

    PUBLIC DEFENDER

    Brian Livingston

    By Brian Livingston

    Faced with an onslaught of AI-generated websites that invent hundreds of articles out of whole cloth each day, Google says it’s imposed new rules requiring sites to provide original and genuinely helpful information.

    The Mountain View search giant announced recently that changes to its algorithms had reduced “spammy, low-quality content” by 45%.

    It’s admirable that Google is actively trying to eliminate the junk that’s being generated en masse by artificial-intelligence bots. But the search engine’s accomplishment so far is like a naval commander saying, “The ship is sinking from numerous breaches in the hull, but the good news is that we’ve patched 45% of the holes.”

    Read the full story in our Plus Newsletter (21.26.0, 2024-06-24).

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