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With its Radeon graphics technology, AMD is a powerhouse
SILICON
By Brian Livingston
At today’s breakneck pace of technological change, the semiconductor industry’s product cycles run faster than a one-legged man at a butt-kicking contest. This month, the scrappy multinational chip company AMD tried to kick some butt by claiming that its newest GPUs (graphics processing units) deliver far better price/performance ratios than Nvidia’s.
The predictable result was a good ol’ pissing match between the two archrivals. But this takes nothing away from the fact that both AMD and Nvidia — as well as the industry’s Old Faithful, Intel — are permanently changing our expectations about how fast our machines can compute for a given fistful of dollars.
Read the full story in our Plus Newsletter (19.22.0, 2022-05-30).