Newsletter Archives

• Intel rebrands

  Posted on June 19, 2023 at 02:41 CDT by Will Fastie • Comment in the Forums

  INTEL NEWS

  

  By Will Fastie

  To coincide with the upcoming release of new processors based on the Meteor Lake microarchitecture, Intel will institute a new branding scheme.

  I’m inclined to say this happens too often with Intel and is confusing, but the amazing reality is that the “i” branding has been around for 15 years. That’s actually a pretty long run.

  But the new branding is still confusing, at least for now.

  Read the full story in our Plus Newsletter (20.25.0, 2023-06-19).

  Intel Branding, Intel, Marketing, News, Newsletters, Processors

• The “Intel Processor”

  Posted on September 26, 2022 at 02:41 CDT by Will Fastie • Comment in the Forums

  INTEL NEWS

  

  By Will Fastie

  For two decades, it’s been confusing to figure out what the name of an Intel processor or an Intel processor family meant.

  Now, Intel has thrown a real wrench into the works by announcing the “Intel Processor.”

  Funny — I thought that phrase referred to all Intel processors, not a family or a segment. I thought I could just write, “That PC has an Intel processor inside” and then wait for the inevitable question: “Which one?”

  No longer, apparently.

  Read the full story in our Plus Newsletter (19.39.0, 2022-09-26).

  Intel Intel, Intel News, News, Newsletters, Processors