Newsletter Archives

• Are Google’s Accelerated Mobile Pages (AMP) good or evil?

  Posted on May 9, 2022 at 02:44 CDT by B. Livingston • Comment in the Forums

  PUBLIC DEFENDER

  

  By Brian Livingston

  A programming technique that Google says will speed up websites is actually slowing them down, according to major Web publishers and browser makers who are actively blocking it or working around it.

  The technology is called Accelerated Mobile Pages or AMP. The search giant has been working on the technique since at least 2015. But AMP has become a hot potato only recently.

  Last year, publishers and Web developers began realizing that Google was favoring its own AMP systems and silently diverting to itself a large cut of websites’ advertising revenue, according to a lawsuit filed by the attorneys general of 16 US states.

  Read the full story in our Plus Newsletter (19.19.0, 2022-05-09).

  Public Defender Google searches, Newsletters, Online advertising, Public Defender

• Online presence: Currency, continuity, and commitment

  Posted on October 25, 2020 at 21:05 CDT by Will Fastie • Comment in the Forums

  Small-Business Websites

  By Will Fastie

  So your website is now up and open for business? That doesn’t mean you can just walk away.

  In previous installments of this series on small-business websites, I stressed the important basics of ensuring your site can be easily found. For example, in the September 21 article, “Web presence: Working with search engines,” I discussed understanding the Google search engine. What I didn’t mention was that search engines take into account a site’s age.

  In short, if your site isn’t considered current, its perceived value will drop, and it’ll fall lower in search-result lists.

  Read the full story in AskWoody Plus Newsletter 17.42.0 (2020-10-26).

  AskWoody Plus Newsletter, Small Business Computing AskWoody Plus Newsletter, Google searches, Web presence, Website content