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  • Apple has been analyzing your photos since September 2024

    Posted on March 31, 2025 at 02:44 CDT by • Comment in the Forums

    PUBLIC DEFENDER

    Brian Livingston

    By Brian Livingston

    Apple silently turned on a feature in its new iPhone iOS 18, macOS 15, and other operating systems that sends a version of every photo in your collection to a central server for “evaluation” — with no publicity about the feature and without asking device users to opt into the process. It’s simply enabled.

    The Cupertino corporation released iOS 18 and macOS 15 (code-named Sequoia) on September 16, 2024. When I say the photo-analysis feature was “silently turned on,” I mean there’s no mention of Apple’s Enhanced Visual Search (EVS) in the company’s official What’s new in iOS 18 Web page. There’s a passing reference to using Apple Intelligence, the iPhone’s “smart assistant,” to search for photos in iOS 18.1 (released on October 28, 2024). But there’s been none of the promotional talk you’d expect for such an important change as EVS.

    Read the full story in our Plus Newsletter (22.13.0, 2025-03-31).

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