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  • Forces shaping the future — the consumer

    Posted on December 9, 2024 at 02:44 CST by • Comment in the Forums

    LEGAL BRIEF

    Max Oppenheimer

    By Max Stul Oppenheimer, Esq.

    In previous columns, we’ve identified three social factors that shape the path of technological development: government rules, litigation, and consumer actions.

    With respect to government, we reviewed how government rules, enforcement actions, and litigation influence how technology develops. Government rules can define what is and is not permissible in broad terms, but they cannot be written with the detail needed to apply definitively to all specific situations.

    Litigation, on the other hand, is directed to specific situations, to technically governs only the behavior of the parties to the litigation. Both operate by their effect on the bottom line — which is, well … the bottom line for company decisions.

    In this column, we’ll look at the role that consumers play. As with the other two factors, consumers influence how companies operate by affecting the bottom line.

    Read the full story in our Plus Newsletter (21.50.0, 2024-12-09).

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