Newsletter Archives

• Tmas Greetings!

  Posted on December 4, 2023 at 02:43 CST by Max Stul Oppenheimer • Comment in the Forums

  LEGAL BRIEF

  

  By Max Stul Oppenheimer, Esq.

  It is a mystery why a company would voluntarily replace one of the most recognizable product names in the world with a name that has multiple pre-existing uses and connotations.

  It isn’t the first time that a famous brand changed its logo. Standard Oil of New Jersey replaced ESSO with EXXON in 1972. But it’s a rare event, so it is interesting when the owner of a famous brand announces such a major change in brand identity.

  Read the full story in our Plus Newsletter (20.49.0, 2023-12-04).

  Legal Brief Branding, Legal, Newsletters, Trademarks, Twitter

• Intel rebrands

  Posted on June 19, 2023 at 02:41 CDT by Will Fastie • Comment in the Forums

  INTEL NEWS

  

  By Will Fastie

  To coincide with the upcoming release of new processors based on the Meteor Lake microarchitecture, Intel will institute a new branding scheme.

  I’m inclined to say this happens too often with Intel and is confusing, but the amazing reality is that the “i” branding has been around for 15 years. That’s actually a pretty long run.

  But the new branding is still confusing, at least for now.

  Read the full story in our Plus Newsletter (20.25.0, 2023-06-19).

  Intel Branding, Intel, Marketing, News, Newsletters, Processors

• SPECIAL EDITION: Web Presence

  Posted on July 4, 2022 at 02:45 CDT by Will Fastie • Comment in the Forums

  

  ISSUE 19.27 • 2022-07-04

  EDITORIAL

  

  By Will Fastie

  Freedom!

  For our US-based readership, today is a celebration of freedom and liberty. To add our little bit to the festivities, we are “liberating” eight articles previously available only to Plus members. And for Plus members, you’ll now have this entire set in one, ad-free place.

  I’m talking about the “Web Presence” series I wrote for Woody in the second half of 2020. In the series, I tried to provide a comprehensive primer about living on the Web and especially about creating and maintaining your own website, whether for personal or business reasons. The series touches on domains, email, social networks, development, and more.

  Read the full story in our Plus Newsletter (19.27.0, 2022-07-04).
  This story also appears in our public Newsletter.

  Web Presence Branding, Domains, Ecommerce, Email, Newsletters, Web Development, Web presence

• Microsoft takes baby steps toward clearing up its branding mess

  Posted on February 21, 2014 at 23:14 CST by woody • Comment in the Forums

  They’re finally getting a few things right.

  InfoWorld Tech Watch

  Microsoft News Branding