Newsletter Archives

  • September slumber

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    ISSUE 21.38 • 2024-09-16

    APPLE

    Will Fastie

    By Will Fastie

    Apple’s annual late-summer event on September 9, primarily a means of introducing the next great iPhone, could be called humdrum this year.

    It’s not that there were no interesting announcements. It’s just that most were incremental. And some expectations set by Apple’s event this past June were not met.

    The recent event was about iPhones, Apple Watch, and AirPods. The most interesting part? Health.

    Read the full story in our Plus Newsletter (21.38.0, 2024-09-16).
    This story also appears in our public Newsletter.

  • Apple 2030

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    ISSUE 20.38 • 2023-09-18

    APPLE NEWS

    Will Fastie

    By Will Fastie

    Mother Nature deems Apple’s ambitious clean-energy goals worthy, albeit surprising.

    Oscar winner Octavia Spencer, in her starring role as Mother Nature in Apple’s fall event, stole the show. Apple goes Hollywood all the time in these events, but this was different.

    In a nicely done surprise skit, Mother Nature has come to Apple to audit its progress on meeting its green goals, specifically carbon neutrality. This alone was funny because all companies seem to have stated goals, but it’s hard to know whether any are being achieved. Mother Nature was skeptical to the point of assuming Apple was just blowing smoke, so to speak.

    Read the full story in our Plus Newsletter (20.38.0, 2023-09-18).
    This story also appears in our public Newsletter.

  • Apple’s “Time Flies” September 2020 event: The bottom line

    This just in from Nathan Parker:

    Apple showed its “Time Flies” September 2020 event on September 15. Here is the “bottom line” of Apple’s new product and service offerings:

    • Apple Watch Series 6: Now offers Blood Oxygen support, Brighter Screen, Always On Altimeter, New colors include (PRODUCT)RED and Blue, New “Solo Loop” option, New Watch Faces; No 5G on Cellular model, No Ceramic option
    • Apple Watch SE: More Affordable Apple Watch option, No ECG or Blood Oxygen sensor, Series 3 still available as a low-cost option as well
    • Apple Watch Family Setup: Works with Series 4 or later running watchOS 7, makes it easier for parents to manage children’s watches and communicate with family members with Apple Watches
    • Apple Fitness+: New monthly or annual service (one month free for all Apple Watch users and three months free for new Apple Watch purchases), workouts that integrate with Apple Watch and workout videos that work across iPhone, iPad, and Apple TV; Coming late 2020, Apple Watch Series 3 or later required
    • New iPad Air: New All-Screen design similar to iPad Pro, Touch ID built into power button (no Face ID), A14 Bionic Chip, Apple Pencil 2 support, Magic Keyboard support, New Colors include Green and Sky Blue; Coming in October
    • New iPad: The low-cost option now includes A12 Bionic Chip and Apple Pencil support
    • iOS 14, iPadOS 14, watchOS 7, tvOS 14 will be available September 16
    • Apple One: Apple Services bundle, Three tiers; Individual (Includes Music, TV+, Arcade, 50GB iCloud Storage), Family (Everything in Individual plus 200GB iCloud Storage and Family Sharing included), Premier (Everything in Individual and Family plus 2TB iCloud Storage, News+, and the forthcoming Fitness+)

    I watched the event, and I came away impressed – and wondering if the time has come to start wearing a watch. That iPad Air looks mighty sweet, too. Let’s hope Apple has better luck with iOS 14 stability than they did with iOS 13.