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  • Adobe doubles down on subscriptions

    Posted on December 9, 2024 at 02:45 CST by • Comment in the Forums

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    ISSUE 21.50 • 2024-12-09

    SOFTWARE

    Will Fastie

    By Will Fastie

    Adobe converted its Elements line into subscription products, while at the same time claiming it hadn’t.

    For 20 years, Adobe sold Photoshop Elements and Premiere Elements, along with the Adobe Organizer, as economical and perpetual-license versions of its mainstream products, Photoshop and Premiere. Even after Adobe moved those mainstream products into subscriptions — moving from Creative Suite to Creative Cloud — the Elements line remained perpetual.

    Around Thanksgiving, Adobe began aggressively promoting the 2025 version of both Elements products, either individually or in a bundle. But this time, the license terms changed. And Adobe was a bit sneaky about it.

    Read the full story in our Plus Newsletter (21.50.0, 2024-12-09).
    This story also appears in our public Newsletter.

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