Perplexity CEO says its browser will track everything users do online

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https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/

Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads

Perplexity doesn’t just want to compete with Google, it apparently wants to be Google.

CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads.

“That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.”..

* Hope Perplexity doesn’t do that now with its AI search queries.

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@Alex5723 quotes the Perplexity CEO as saying,

Alex5723 wrote:

we want to get data even outside the app to better understand you

Whoa!!!

But at least the guy is being honest and upfront about it.

 

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Cybertooth wrote:

But at least the guy is being honest and upfront about it.

That’s the ONLY positive thing that can be said about the announcement IMHO.

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“we want to get data even outside the app to better understand you”

Translation: We want to make as much money off of you as possible.

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Alex5723 wrote:

Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads

Reading between the lines it seems unlikely Perplexity is the only AI engine that is tracking everything all the time.

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The day might be coming when all these different AI engines link up and…?

Stephen Hawking:

“In short, success in creating AI, could be the biggest event in the history of our civilisation.

“But it could also be the last, unless we learn how to avoid the risks. Alongside the benefits, AI will also bring dangers, like powerful autonomous weapons, or new ways for the few to oppress the many. It will bring great disruption to our economy. And in the future, AI could develop a will of its own — a will that is in conflict with ours.”

https://www.cam.ac.uk/research/news/the-best-or-worst-thing-to-happen-to-humanity-stephen-hawking-launches-centre-for-the-future-of

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