APPLE By Will Fastie Its marketing skills are legend, but the Spaceship has taken it to a new galaxy. Everything is about AI now. It’s getting to the
[See the full post at: Apple owns ‘AI’]

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Home » Forums » Newsletter and Homepage topics » Apple owns ‘AI’
I work for a state gov’t and we see fraudulent documents. I imagine some are created by this and similar tools. I will send this article around to a few of our group hoping that if they have an idea how something is created then they might recognize it when used by fraudsters. Thank you….
Yeah, I’m very impressed with what Apple has rolled out at least from a marking perspective. If they can follow through with these AI-based improvements to their existing feature set that would be extremely useful way to go.
i’m really grateful that they’re going to be doing the processing and their own data centers rather than going out immediately to chatgpt. It of course remains to be seen how successful they are in implementing these how quickly but I for one I’m looking forward to them and I’m lucky enough to have Apple Silicon new enough to use these.
The contrast between Microsoft’s initiatives with Copilot and Apple’s description of Apple Intelligence could not be more stark.
…
Still, there has been no unifying message about how these tools will benefit Microsoft’s customers.
Did you miss this page which presents the benefits of Copilot+ features?:
Basically it means over the last few years I’ve come to believe and trust Apple over MS for security, privacy and dependability. The Windows phone was going to change everything. It FLOPPED. The surface also didn’t do so well after 1/2 of my clients ditched it due to poor updates from MS. Now MS is trying to make their garbage look more like Apple. As you can probably tell, I ain’t no MS fan any longer.
Everything is about AI now
From the old Bulletin Board System (BBS) to now is absolutely amazing. Here’s a 15 second flashback:
Desktop Asus TUF X299 Mark 1, CPU: Intel Core i7-7820X Skylake-X 8-Core 3.6 GHz, RAM: 32GB, GPU: Nvidia GTX 1050 Ti 4GB. Display: Four 27" 1080p screens 2 over 2 quad.
Did you miss this page which presents the benefits of Copilot+ features?
No. What I said was that Microsoft does not have a unified message around AI. I used the word “blunderbuss.”
Yesterday, I saw an ad on mainstream TV for Copilot. It showed a worker with a huge body of work who had to give a presentation five minutes hence. He used Copilot to summarize and ended up with a PowerPoint deck just in time to make the meeting. That’s the best Microsoft messaging I’ve seen so far, but it still lacked the tranquil calming of fears I saw in the Apple WWDC keynote.
Apple appears to be copying Microsoft with AI, just 6-12 months later.
That I definitely do not agree with. Neural processing has been integral to Apple’s silicon strategy for several years. Were it not for Qualcomm, Microsoft would not now be in a position to offer Copilot+ PCs.
Apple waited until its product line no longer had offerings based on Intel silicon. Then it launched Apple Intelligence. Microsoft did it the other way around, out of necessity. My perspective is that Apple has a much more cohesive strategy and a better story.
I’m not saying that Microsoft can’t get its act together, but it’s not there yet.
any Apple device running iOS 18, iPadOS 18, or macOS Sequoia will be supported
Actually, any device running those operating systems will also need Apple Silicon, at least an M1 CPU, in order to work with Apple Intelligence
iPhone 15 Pro with A17 Pro supporting Apple Intelligence… doesn’t run on M1+ Apple Silicon.
How Will iPhone Owners Use Apple Intelligence?
It was difficult to miss last week’s announcement of Apple Intelligence, Apple’s consumer-facing effort to plunge into AI. At the 2024 WWDC, Apple unveiled AI features in upcoming iOS versions, including writing enhancements, advanced photo editing, and custom emojis.
We thought of using CIRP data to begin to understand what Apple customers might think of these innovations. We looked at how iPhone owners use their devices. Based on their current use cases, Apple Intelligence could have a significant impact on the iPhone user experience…
* The most to benefit from Apple Intelligence is Siri, yet it is not used often by iPhone users according the the chart (I use Siri daily).
iOS updates are usually full of new apps or other enhancements that users did not ask for nor plan to use. Why this march to higher an higher tech upgrades? I know you don’t have to install new updates and can remain on 17, for example, when 18 is released, but Apple tries their best to make you think you need these useless features.
iPhone 13, 2019 iMac(SSD)
iOS updates are usually full of new apps or other enhancements that users did not ask for nor plan to use.
The same is true for the macOS you use, or software like Office… you never use all features.
@pkcano and @alex5723. I understand what you are saying. I’m more of a “if it ain’t broke don’t fix it” kind of guy. Still, now that I’m familiar with my iPhone 13 (which I finally replaced my iPhone 6S with) and 2019 iMac, I still keep them current with the latest releases largely for the enhanced security aspects. I do thank both of you for your comments and the help you provide to the Forum.
iPhone 13, 2019 iMac(SSD)
Actually, any device running those operating systems will also need Apple Silicon, at least an M1 CPU, in order to work with Apple Intelligence
Apple Intelligence requires an A17 Bionic (or later) or an M-series processor. It’s not clear to me whether Apple will cut off version 18 of its various OSes from older hardware, but there is reason to think so. We’ll know later in the summer or by fall.
Apple already cut off the 2017 Intel processors (Kaby Lake) from running Sonoma (Ventura is the last qualified macOS). The only Intel Macs left, the last year of Intel, was the 2018 processors. They can run Sonoma, but I think that will be the end for them. That means that they should get updates for Sonoma during the next two years/versions of macOS, (Sequoia, nextOS), IF Apple follows previous history. Hopefully, that means my 2017 Intel Kaby Lake iMac4K currently maxed out on Ventura, will get one more year of updates through the end of 2025.
But how many people would buy a Model A Ford today, …
Collectors, but then they must make them run.
Not specific to Apple (I don’t own anything Apple), I have yet to find a need for AI, and I don’t want AI to interfere with my long-established way of doing things on my PC’s.
Did you miss this page which presents the benefits of Copilot+ features?
None of those are of any benefit to me. I’ll keep Copilot squelched.
Apple Won’t Roll Out AI Tech In EU Market Over Regulatory Concerns
Apple Inc. is withholding a raft of new technologies from hundreds of millions of consumers in the European Union, citing concerns posed by the bloc’s regulatory attempts to rein in Big Tech.
The company announced Friday it would block the release of Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing from users in the EU this year, because the Digital Markets Act allegedly forces it to downgrade the security of its products and services.
“We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security,” Apple said in a statement…
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