Newsletter Archives
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Understanding Qualcomm Snapdragon X
SILICON
By Will Fastie
Qualcomm is not accustomed to speaking directly to consumers, making technical details difficult to find.
Nevertheless, Qualcomm is now anxious to capture the hearts and minds of end users because its newest generation of processor, the Snapdragon X, is finding its way into many Copilot+ PCs.
Here are a few technical details to help you through this year’s holiday buying season.
Read the full story in our Plus Newsletter (21.40.0, 2024-09-30).
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$52 billion for semiconductor giants — but will we get more chips?
SILICON
By Brian Livingston
President Joe Biden recently signed a $52 billion subsidy program for the semiconductor industry, within an overall $280 billion package called the Chips and Science Act, but will we see an easing of today’s maddening chip shortages any time soon?
The short answer is “no,” but the reasons might surprise you — and you shouldn’t assume we’ll get no bang for our bucks at all.
Read the full story in our Plus Newsletter (19.32.0, 2022-08-08).
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The hard drive is dead; long live solid-state storage
SILICON
By Brian Livingston
The death of hard disk drives may be greatly exaggerated — after all, HDD manufacturers sold more than 250 million units worldwide in 2021 — but solid-state drives, which store data in semiconductors with no moving parts, finally overtook the unit sales of HDDs last year. The writing is on the wall for ye olde spinning platters.
SSDs have many advantages over HDDs, including being much smaller in size and offering faster throughput. But even after years of cost improvements, SSDs are still a much more expensive choice.
Read the full story in our Plus Newsletter (19.26.0, 2022-06-27).
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Will you be able to run Windows on an Arm processor?
SILICON
By Brian Livingston
The computing scene is up in arms, so to speak, about the latest Arm technology.
Arm — which began as an acronym but is now more like a religion — is the technology that powers the latest Apple Macs, but it’s made only slight inroads into Windows machines due to software incompatibilities.
Whether or not you know anything about Arm, you’re probably already using it. Arm-based systems tend to have much lower power requirements than systems using more complex central processing units, such as Intel processors.
Read the full story in our Plus Newsletter (19.24.0, 2022-06-13).
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With its Radeon graphics technology, AMD is a powerhouse
SILICON
By Brian Livingston
At today’s breakneck pace of technological change, the semiconductor industry’s product cycles run faster than a one-legged man at a butt-kicking contest. This month, the scrappy multinational chip company AMD tried to kick some butt by claiming that its newest GPUs (graphics processing units) deliver far better price/performance ratios than Nvidia’s.
The predictable result was a good ol’ pissing match between the two archrivals. But this takes nothing away from the fact that both AMD and Nvidia — as well as the industry’s Old Faithful, Intel — are permanently changing our expectations about how fast our machines can compute for a given fistful of dollars.
Read the full story in our Plus Newsletter (19.22.0, 2022-05-30).
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Will Intel be a dominant chip company going forward?
SILICON
By Brian Livingston
All the headlines seem to be bad for Intel lately — poor yields on bleeding-edge technologies, disappointed customers, lagging performance compared with competitors from around the world, and on and on.
The truth of the matter is a bit more complicated.
Most of the stories you’ve been reading in the mass media about Intel are telling only half the tale — if that.
Read the full story in our Plus Newsletter (19.20.0, 2022-05-16).
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Apple’s M1 processors are shaking up how you compute
SILICON
By Brian Livingston
After defining the smartphone market with its iPhone for years, Apple Inc. has shaken up the tech territory by designing its own M1 silicon to revive the Mac product line.
With the original M1 appearing in MacBook Air shipments as of November 2020, the latest shipment in March 2022 of the so-called M1 Ultra — with performance rivaling that of some longtime powerhouse leaders — has created an entirely new class of personal computers.
Read the full story in our Plus Newsletter (19.17.0, 2022-04-25).
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What technology will run your life a few years from now?
SILICON
By Brian Livingston
“My interest is in the future, because I’m going to spend the rest of my life there,” said Charles Kettering, the head of research at General Motors from 1920 to 1947.
I’m sure his statement is true. Time travel into the future isn’t science fiction — we all do it every day at the usual speed. But what kind of a future will it be, and can we head off the worst aspects of it?
Read the full story in our Plus Newsletter (19.15.0, 2022-04-11).
This story also appears in our public Newsletter.