Paul Thurrott hit the bullseye again today with an essay on the importance of privacy in Apple’s marketing – not just development, mind you, but marke
[See the full post at: Thurrott: Apple’s Biggest New Product Under Tim Cook? Your Privacy]
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Thurrott: Apple’s Biggest New Product Under Tim Cook? Your Privacy
Home » Forums » Newsletter and Homepage topics » Thurrott: Apple’s Biggest New Product Under Tim Cook? Your Privacy
- This topic has 14 replies, 9 voices, and was last updated 6 years, 4 months ago.
AuthorTopicViewing 7 reply threadsAuthorReplies-
Ascaris
AskWoody MVPOctober 24, 2018 at 11:13 am #226744Also reported in TechCrunch (though not with Mr. Thurrott’s analysis).
Dell XPS 13/9310, i5-1135G7/16GB, KDE Neon 6.2
XPG Xenia 15, i7-9750H/32GB & GTX1660ti, Kubuntu 24.04
Acer Swift Go 14, i5-1335U/16GB, Kubuntu 24.04 (and Win 11)1 user thanked author for this post.
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MrJimPhelps
AskWoody MVPOctober 24, 2018 at 12:50 pm #226777If Windows begins to lose its momentum in the corporate world, I predict that Apple will take their place because of the high priority Apple puts on respecting its customers’ privacy.
Group "L" (Linux Mint)
with Windows 10 running in a remote session on my file server1 user thanked author for this post.
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rc primak
AskWoody_MVP -
anonymous
GuestOctober 24, 2018 at 6:56 pm #226882In this case, mentioning Windows is probably warranted. Privacy/security is a big concern with most businesses, and this could see Windows losing business to Apple. Especially if Google and Amazon continue to not respect privacy for their end users. It’s good marketing.
There’s problems with Apple as a desktop OS (namely they don’t have server-class hardware any longer nor do they do remote desktop systems) for it to be a slam dunk, but I see a lot of small to medium businesses jumping onto Apple if MS continues its course. After all, it has tight integration with iOS phones and tablets, which are already commonly found within businesses.
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Sessh
AskWoody LoungerOctober 24, 2018 at 1:22 pm #226796…except for this… and this. Apple was exposed years ago VIA classified NSA documents to be involved in the NSA’s PRISM data mining program. The NSA even admitted in their own documents (link above) that they have software implants in all iPhones which collects personal (private) data from those phones covertly and is encrypted. Apple is just better at BS’ing people and not being so obvious about what they’re doing. Seems like yet another instance of peeing on my leg and telling me it’s raining. Linux is the better option for privacy… for now.
2 users thanked author for this post.
OscarCP
MemberOctober 24, 2018 at 1:59 pm #226812Some people have been asking if there is a “Woody for Macs.”
I didn’t and do not know what to tell them, but after reading what is written here it would seem that, given time, I just might.
Ex-Windows user (Win. 98, XP, 7); since mid-2017 using also macOS. Presently on Monterey 12.15 & sometimes running also Linux (Mint).
MacBook Pro circa mid-2015, 15" display, with 16GB 1600 GHz DDR3 RAM, 1 TB SSD, a Haswell architecture Intel CPU with 4 Cores and 8 Threads model i7-4870HQ @ 2.50GHz.
Intel Iris Pro GPU with Built-in Bus, VRAM 1.5 GB, Display 2880 x 1800 Retina, 24-Bit color.
macOS Monterey; browsers: Waterfox "Current", Vivaldi and (now and then) Chrome; security apps. Intego AVOscarCP
MemberOctober 24, 2018 at 3:11 pm #226830I tried to read the Thurrott article, but could not, because I was asked to subscribe to the site first.
But then I found this in the BBC:
https://www.bbc.com/news/technology-45963935
So: times, organizations and people change, making it tricky to figure out today from yesterday and more so tomorrow from today.
Ex-Windows user (Win. 98, XP, 7); since mid-2017 using also macOS. Presently on Monterey 12.15 & sometimes running also Linux (Mint).
MacBook Pro circa mid-2015, 15" display, with 16GB 1600 GHz DDR3 RAM, 1 TB SSD, a Haswell architecture Intel CPU with 4 Cores and 8 Threads model i7-4870HQ @ 2.50GHz.
Intel Iris Pro GPU with Built-in Bus, VRAM 1.5 GB, Display 2880 x 1800 Retina, 24-Bit color.
macOS Monterey; browsers: Waterfox "Current", Vivaldi and (now and then) Chrome; security apps. Intego AV_Reassigned Account
AskWoody LoungerOctober 24, 2018 at 3:36 pm #226835Tim Cook had a epiphany but only that privacy is now a marketing tool against the competition. It could very well work as users begin to ponder how much privacy they want and how they achieve that. I think Apple hopes to make money off the privacy angle and that’s why Cook is now onboard.
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rc primak
AskWoody_MVPOctober 25, 2018 at 12:26 pm #227107Devil’s Advocate here: If Apple is so good on privacy, how come iTunes fake accounts still drain people’s bank accounts? And how did iCloud get hacked repeatedly? I know, this strays into security, but the two can sometimes overlap. How does all this track with Tim Cook’s claims about Apple and privacy?
Privacy by Design is great, but in practice, it’s much more difficult to maintain. No one is immune to today’s threats whenever anything is stored in the Cloud. Anyone’s Cloud.
-- rc primak
GreatAndPowerfulTech
AskWoody LoungerOctober 24, 2018 at 3:57 pm #226841Let’s keep in mind that Apple is the only company with an approved encryption for use in China. I believe the Chinese government has full access to it. If true, when it comes to China’s totalitarian government, Apple respects money more than Chinese users privacy. Someone post links that can prove that’s not the case.
GreatAndPowerfulTech
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OscarCP
MemberOctober 24, 2018 at 5:34 pm #226874GAPT: Sorry, but you are asking for facts about something that can only be guessed at: what might be really happening in China that the Chinese government would most likely not be very keen in having it known, so your argument can be neither proven nor disproven.
What I have noticed, from personal and direct experience with a, by now, newish Mac, is that, leaving aside some limitations of the hardware already discussed in other threads here, because of Apple overemphasis on “looking cool “, is that their hardware and software work together nicely, with remarkably few hassles and pretty much out of the box. Setting up the Mac was, for me, remarkably hassle free compared with any of the Windows versions I have worked with in the last quarter century, finding in the process just enough quirks to get around to keep it interesting, but not for so long as to prevent me from getting things done in a timely way. In other words: a tool I need to do my job, rather than a fireworks castle that I don’t.
To me, that shows integrity in engineering and indicates a corporate respect for the engineers, be them specialists in hardware or software. And, also to me, that is a good thing. If that brings more business to Apple, what is there to object to? Making money honestly by producing useful things that are better than the deeply flawed product of a deeply flawed rival company is not a dastardly ploy: it is what should be the normal behavior of people that are serious about what they do.
Now, Apple is huge, so the part of it that makes Macs is not necessarily a reflection of the one that makes cellphones, and vice versa. And, as time goes by and the people in charge change as people or are replaced by others with different ideas, who knows what this will end up being like. It could be that, some years down the river of time, Apple’s top managers have become as delusional as others I can think of and that, given where we are now, do not need to be mentioned explicitly.
My personal preference is, in principle, for non-proprietary operating systems such as LINUX, that nobody really owns, so no one can direct its evolution, or involution, through good or poor management. Whether it will evolve to the point where one can be confident that it will work pretty much out of the box, with only a brief period of tolerable pain and anguish configuring it and figuring out how to deal with its inevitable quirks, is something that remains to be seen.
Ex-Windows user (Win. 98, XP, 7); since mid-2017 using also macOS. Presently on Monterey 12.15 & sometimes running also Linux (Mint).
MacBook Pro circa mid-2015, 15" display, with 16GB 1600 GHz DDR3 RAM, 1 TB SSD, a Haswell architecture Intel CPU with 4 Cores and 8 Threads model i7-4870HQ @ 2.50GHz.
Intel Iris Pro GPU with Built-in Bus, VRAM 1.5 GB, Display 2880 x 1800 Retina, 24-Bit color.
macOS Monterey; browsers: Waterfox "Current", Vivaldi and (now and then) Chrome; security apps. Intego AV1 user thanked author for this post.
OscarCP
MemberOctober 25, 2018 at 1:51 pm #227136MrJimPhelps writes:
” If Windows begins to lose its momentum in the corporate world, I predict that Apple will take their place because of the high priority Apple puts on respecting its customers’ privacy.”
Questions: Does it necessarily matter if the macOS takes the place of Windows or not? Or, put in another way: Do the world PC users ultimately need one operating system to rule them all? How about many compatible ones that compete in a true free-market style and not as it has been until now and that, instead, comply with a common set of minimum standards of quality, stability, intercompatibility and user friendliness? Why should the operating systems business be that different from the light bulbs business, where many manufacturers make bulbs that are expected to work equally well for everybody and everywhere? And, going on with the light bulbs metaphor, why should all be 100 watt bulbs?
Ex-Windows user (Win. 98, XP, 7); since mid-2017 using also macOS. Presently on Monterey 12.15 & sometimes running also Linux (Mint).
MacBook Pro circa mid-2015, 15" display, with 16GB 1600 GHz DDR3 RAM, 1 TB SSD, a Haswell architecture Intel CPU with 4 Cores and 8 Threads model i7-4870HQ @ 2.50GHz.
Intel Iris Pro GPU with Built-in Bus, VRAM 1.5 GB, Display 2880 x 1800 Retina, 24-Bit color.
macOS Monterey; browsers: Waterfox "Current", Vivaldi and (now and then) Chrome; security apps. Intego AV1 user thanked author for this post.
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rc primak
AskWoody_MVPOctober 25, 2018 at 2:46 pm #227172Does it necessarily matter if the macOS takes the place of Windows or not? Or, put in another way: Do the world PC users ultimately need one operating system to rule them all? How about many compatible ones that compete in a true free-market style and not as it has been until now and that, instead, comply with a common set of minimum standards of quality, stability, intercompatibility and user friendliness?
Yes, Oscar CP, it does make a difference, if we include (may I mention it here?) Linux. Apple and Windows (and Google) are proprietary OSes. Linux is open source. So Linux fits your model of light bulbs much better than the custom-made Apple OSes (iOS, Mac OS). One reason (maybe the biggest) why Apple does not have the update and patching chaos of Windows is that Apple controls everything from OS development to patching to testing to hardware, all within their own walled-garden.
This is the real secret to Apple’s success in maintaining a relatively stable OS and fixing issues when they arise, if you ask me. Apple’s privacy emphasis is only secondary, and a distant second at that. Not a big enough selling point to justify the closed ecosystem or the price premium of Apple products in my view.
The question (for another topic thread) is in my mind:
How is it that one general-purpose OS (Windows) is having so much chaos in their updates and patching, while many Linux distros (also general-purpose and running on a variety or hardware) are relatively stable and relatively trouble-free? (Note I say, relatively.)If people are interested, I can open up a thread in the Linux Forums about this topic.Edit: This question has been raised in the Linux thread about fast release cycles:
https://www.askwoody.com/forums/topic/ubuntu-linux-vs-windows-10-fast-releases/#post-227259-- rc primak
1 user thanked author for this post.
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OscarCP
MemberOctober 26, 2018 at 1:28 pm #227462rcprimak: Thanks for your comments. I wrote the word “necessarily”in my rhetorical opening question to signify my intention to address this issue at its fundamental level, while “Apple”, “MS”, or “Linux” are accidental aspects of it. Or even light bulbs…
Ex-Windows user (Win. 98, XP, 7); since mid-2017 using also macOS. Presently on Monterey 12.15 & sometimes running also Linux (Mint).
MacBook Pro circa mid-2015, 15" display, with 16GB 1600 GHz DDR3 RAM, 1 TB SSD, a Haswell architecture Intel CPU with 4 Cores and 8 Threads model i7-4870HQ @ 2.50GHz.
Intel Iris Pro GPU with Built-in Bus, VRAM 1.5 GB, Display 2880 x 1800 Retina, 24-Bit color.
macOS Monterey; browsers: Waterfox "Current", Vivaldi and (now and then) Chrome; security apps. Intego AV1 user thanked author for this post.
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