• Apple owns ‘AI’

    Posted on June 17, 2024 at 02:42 CDT by • Comment in the Forums

    APPLE

    Will Fastie

    By Will Fastie

    Its marketing skills are legend, but the Spaceship has taken it to a new galaxy.

    Everything is about AI now. It’s getting to the point that a loaf of bread at the grocery will be marked “Baked in AI-enhanced ovens!”

    We all know that “AI” is an abbreviation for “artificial intelligence.” But in the keynote address for Apple’s World Wide Developers Conference last week, presenters announced “Apple Intelligence.” No one specifically suggested that Apple would co-opt the abbreviation “AI” — just consider it a fait accompli. And also consider it a spectacularly brilliant marketing move.

    Read the full story in our Plus Newsletter (21.25.0, 2024-06-17).

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