• Microsoft and TikTok – a match made in Clippy heaven

    Posted on August 3, 2020 at 09:29 CDT by • Comment in the Forums

    I don’t have any particular words of wisdom to add to the ongoing debacle, except to say that Microsoft is very, very good at killing its acquisitions. Tell me when I can sign up for TikTokTeams.

    Tom Warren at The Verge has an interesting spin on the acquisition:

    The key part of any TikTok deal will be the data and users Microsoft gains access to… Microsoft has all the data it needs on business usage of software, but it hasn’t been successful with pure consumer services in recent years, which has left the company with a gap of insight into consumer behaviors.

    So Tom sees the acquisition as an acquihire-like bid to get even more data. An acquisnoop.

    Wonder if they’ll call it TikTokTelemetry?

    Microsoft News
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