• Getting the perfect domain name

    THE BRAND

    Getting the perfect domain name

    Will Fastie

    By Will Fastie

    Visit a registrar, buy a domain name, and you’re done, right?

    Not quite. Those are the last steps.

    Before getting to that point, it’s important to understand what you are buying, whom you should buy it from, why domain-name registrars are important, what you need from a registrar, and — most important — what your brand will be. Your domain name will be with you for (hopefully) a long time, and giving the decision the time and thought it deserves can pay dividends into the future.

    Read the full story in AskWoody Plus Newsletter 17.26.0 (2020-07-06).