• Apple: More active devices than Microsoft

    You can dot some “i”s and cross some “t”s but Apple just ate Microsoft’s lunch.

    Chances are good, if you follow such things, that you know Apple had a record quarter, ending December 28. What you may have missed is that the number of monthly active devices running Apple operating systems just went over 1.5 billion:

    During the holiday quarter our active installed base of devices grew in each of our geographic segments and has now reached over 1.5 billion. We see this as a powerful testament to the satisfaction, engagement and loyalty of our customers — and a great driver of our growth across the board.

    As far as I know, Microsoft has never claimed more than 1.5 billion monthly active devices – and it’s highly debatable whether the real number these days (however it may be defined) is anywhere close to 1.5 billion.