• Born: “Recently, Microsoft has been plaguing its Windows 10 users and subscribers to the Windows Insider program.”

    Excellent essay from Günter Born.

    If you’re beta testing Windows, you know he’s right on.

    Following the motto: Every day a new confusion, different names are used for Windows 10, the rings in the Insider program are shaken up, and there are A / B tests where few people get new features.

    The Insider program’s a mess. There are far, far too many people in the program for it to be a software beta test bed. Rather, it’s a marketing beta, grown wildly out of hand.

    I’m not optimistic.