• Bing Ads rebrands as Microsoft Advertising

    Posted on April 30, 2019 at 12:40 CDT by • Comment in the Forums

    Be still my beating heart.

    It’s official. MS Corporate VP Rik van der Kooi, posting on the Microsoft Advertising blog, notes:

    In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business.

    Ginny Marvin has a good take on SearchEngineLand:

    The AI backbone that powers Bing has given the company the “right to innovate,” David Pann, general manager of global search business at Microsoft said during a keynote discussion at SMX East last year. He cited MSAN (MS Audience Network) and LinkedIn integrations as one example… Microsoft started integrating the audience data graphs of LinkedIn and Microsoft in 2017 and made LinkedIn data available for targeting in Microsoft Audience Network and then search ads last year.

    Lemme fire up that LinkedIn entry…

    Thx, @PKCano

    Microsoft News ,
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