• Thurrott: Apple’s Biggest New Product Under Tim Cook? Your Privacy

    Posted on October 24, 2018 at 11:02 CDT by • Comment in the Forums

    Paul Thurrott hit the bullseye again today with an essay on the importance of privacy in Apple’s marketing – not just development, mind you, but marketing.

    We’ve all heard the phrase “if you’re not paying for something, you’re not the customer; you’re the product being sold” (or similar). Apple has made it a mantra, a mission statement. And in this way, it is much like Microsoft used to be.

    Under Cook, Apple’s dedication to a user’s inherent privacy rights is so strenuously enforced that the firm actually limits the capabilities of its products and services compared to those from Amazon, Google, Samsung, and others… Apple, thanks to Cook, is serious about this. It will not back down, even when the debate of the day is about breaking into a terrorist’s iPhone.

    Excellent read. Yes, I know it’s a Premium article, but I continue to insist that $55/year spent on Thurrott Premium is a tremendous deal.

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