• Privacy, Apple style

    Apple may be hobbling its advertising revenue by its strict adherence to privacy-friendly policies, but it’s getting a lot of respect at the same time.

    Read about it in Rene Ritchie’s article in iMore:

    Apple, because of its own business model, has no need to persist our data, our behavior, and our relationships on its servers. What’s more, by virtue of the company’s belief in privacy and security, it wants no part of our data. Instead, it encrypts our data end-to-end in transit and purges it as quickly as is practical.

    I’m not saying it’s perfect. I’m saying it sounds better than Google and Microsoft.