• Google will no longer scan Gmail to serve up personalized ads

    It’s a remarkable development. Martin Binkmann at gHacks reports that Google’s giving up on its email scanning.

    Wouldn’t surprise me a bit if EU privacy concerns prompted the move. Whatever the impetus, the result is important. Google stopped scanning email in paid accounts and educational accounts years ago. This is another step in the right direction.

    Far as I know, Microsoft still scans the subject line in free Hotmail/Outlook.com mail accounts.